Lets take a look at our schedule for week six.
- This week I'll be sending you your brand new Graphic Designs.
- We're going to look at the do's and don't for building your brand.
- Take a look at my list of six favourite programs, websites and shops that can help you build your business.
- I'll share with you the Squarespace Video Tutorial Series, where you can learn the Squarespace basics.
- ...and we will schedule in the launch of your website!
This week you will receive eight Graphic Designs in your dropbox that I created especially for you! (Depending on what you requested in the last module.)
The Graphic Design pack contains:
Social Media headers
The consistent look and feel of a brand is key to earning the trust of your audience. Using the same eye-catchy, creative images over all your social media channels will build a connection between your readers and your brand.
Info or Quote graphics
Info graphics or Quotes are a great way to connect with your network. They are also very effective when you want to grow your following because they are easily shared by your readers.
Newsletter/Email header graphics
Use the same brand images you use on your social media when sending email or newsletters to your readers, creating a consistency and familiarity with your brand. Since email and newsletter images have different image sizes, I will create these for you as well.
And of course some images to promote the launch of your website! Sprinkle these around everywhere you can so that everyone knows and gets to see your magic!
Building Your brand
Building your brand takes time. There is no way around this.
Of course there are a million ways to “boost your following” and gain new followers and I do advice you to research what ways feel good to you and give them a try, but in the end it’s about building a connection, building trust and being authentic.
Gaining fifty new followers a day sounds awesome, but if none of them really read your blog posts or purchase your offerings, it’s pretty pointless.
So I advice you to create from the soul, stay authentic and invest time into building your brand.
Below are some of the ways I like to use when I invest in my brand and business.
Writing epic content for others!
Writing pieces for other websites is a great way to get your name out there! Your words will reach a new audience and hopefully this will lead to new connections.
Soul check : Only write for websites and people that resonate with you.
Let others write epic content for you!
The opposite is also a good strategy, let other people write pieces for your website. When you publish a guest article, the guest will most likely share this on their own social media which gives your website new exposure.
Soul check : Again…it has to resonate with your own work. Stay true to your own vibe.
Who doesn't like a fun giveaway?
I absolutely LOVE running giveaways! There is just something beautiful about sending gifts to people that you have never met before. If you are putting up offerings on your website it might be a good idea to run some giveaways and introduce people to your offerings in this way. If you are looking to build a bigger network, you can also ask people with a big following if you can run a giveaway on their social media!
Soul check : Always. I repeat, always send out the price to the winner.
Be generous and grateful.
This one doesn’t need a lot of explanation…we all like freebies! So be generous, create some awesome content, pdf it and put in on your website for free. Run a discount on your offerings once in a while. Make something and just give it away to someone you connected with online. Send out some handwritten cards if that is your thing.
Soul check : Choose quality over quantity!
A monthly reminder to keep them up to date.
Sending out monthly newsletters is a great way to send a lot of information straight to your followers. If you promote your blog posts or work on social media, you have to follow their rules and regulations (and we all know that FB has a lot!), but when you send out your own newsletter you can design it to your own liking.
Soul check : When someone trust you with their email address, don’t spam them!
Build trust between your brand and your readers.
Why would someone sign up for your newsletter if they can also catch your updates on social media? Make it worth their while! Create a fun little ebook or guide with a few tips or some knowledge on the topics you like to talk about and send that to them when they sign up!
Soul check : Spend time, energy and love on creating this free sign up offering.
And some tips regarding the content and material you create and share.
I always advice my clients to create a separate business profile on Facebook and keep this one “clean” and focused on your business, and not your personal life. Keep it professional, go easy on linking to the work of others, no “funny videos”, no cute puppy videos, keep at least 4 to 5 hours between your posts and a maximum of 3 posts a day.
How you handle your Instagram feed differs from your Facebook. Instagram is all about snapshots and seeing those “everyday” moments. You can be a bit more personal here. But still, keep it professional, don’t “repost” often, work with hashtags in your comments rather than in your accompanying text, keep at least 4 to 5 hours between your posts and a maximum of 3 posts a day.
The 80/20 Rule.
This rule is my motto, both on personal (80 % veggies, 20% chocolate) as on a business level!
When posting on social media : 80% information and musings, 20% offerings.
When sending out newsletters : 80% information and musings, 20% offerings.
When sharing your knowledge on your website : 80% free basic knowledge, 20% paid.
I always come back to this rule and it always works!
My "Favourite Six" List
Creative Market : The market place for all your design assets.
Mailchimp : The email marketing tool that allows you to keep in touch with your readers via newsletters.
Evernote : To write the content of your products and blog posts and to keep track of all your ideas.
Canva : The perfect tool to create quick graphics or memes without a professional photo editor.
Hootsuite : A must have when you have a busy schedule and you want to preschedule your social media posts.
Adobe Creative Cloud : The best choice when Canva can’t give you what you want anymore.
And again, take a look at these sites when you are looking for free stock images!
Stocksnap, Splitshire, Superfamous, Picjumbo, Pixabay, PublicDomainArchive
So the time has come for me to "hand over" your website.
To get you started I advice you to do the Squarespace video series on how this program works. And if you ever have questions that you can't find answers to, contact me and I'll do my best to help you out!
When you are ready to take a look at the Squarespace Video Series, click the image to the left and you will be directed to their site.
Time to write!
Things are getting real now. I hope that you took some time to write your very first blogpost, if you decided that blogging is your thing of course. Send me your blog via the form below or via email, and we will publish it on your website on the day of your launch!
And finally...The Launch!
All of our hard work paid off, your website is almost complete. And now it's time to party!
This week, buy yourself a bottle of your favorite bubbles and let me know the launch date below.
In the week of your launch, create some momentum in your network ans do a little countdown, you can use the launch graphics that I created for you or get creative yourself.
Remember, I'm so incredible proud of you and HAVE FUN!
Finishing up Week 6!
We did it!
Although this is the last week of the course and our work together is done, this is not goodbye!
Keep in touch, and let me know how you are doing every now and then.
If you have any last questions, remarks, thoughts or just want to say hi, you can use the form below.