Module 5 - The Soul
Lets take a look at our schedule for week five.
- I will explain more about copyright and using visual content for your website.
- To Blog or not to Blog? A question you need to think about.
- We're going to connect all your social media channels to your website.
- ...and connect your e-commerce to your offerings!
What’s the deal with copyright?
Copyright is a form of legal protection automatically provided to the authors of “original works of authorship,” including literary, dramatic, musical, and artistic works. U.S. copyright law generally gives the author/creator or owner of an original creative work an exclusive right to:
- Reproduce (copy) or distribute the original work to the public
- Create new works based upon the original work
- Perform or display the work publicly
Violation of one of these rights is called copyright infringement.
What types of works are protected by copyright?
Music and lyrics
Dramatic works and music
Pantomimes and choreographic works
Photographs, graphics, paintings and sculptural works
Motion pictures and other audiovisual works
Video games and computer software
So basically as soon as your idea (which is not copyrightable), is being express in a fixed form — as a digital painting, recorded song, or even scribbled on a napkin — it is automatically copyrighted if it is an original work of authorship.
Now social media has certainly caused some confusion around image rights, but copyright law is there to protect a photographer’s intellectual property and to prevent others taking the credit for their hard work. It’s great that people are now uploading their images via channels like Twitter, Facebook, Instagram and Pinterest, and we should celebrate such work by sharing/engaging with it, however it is vital to make sure the originator is credited.
In my personal opinion, sharing a info-graphic or quote picture on Facebook without giving credit is not really a big deal, we all do it every now and then. But I really advice that when you are sharing artwork like paintings, photography or poems on your social media to take the extra step and find and credit the owner.
Regarding the photography for your website, make sure that when you use your own photography, free stock photography or stock photography that you have paid for.
Do I need a disclaimer on my website?
Having a disclaimer on your website is always a good idea. Especially if you are going to be giving advice regarding health! There are lots of websites where you can create a disclaimer for free in less than a minute! You can check out the website I used by clicking here and create a disclaimer of your own.
How do I protect my own work?
When it comes to protecting your own artwork I would recommend that you always display a copyright notice like "Copyright © 2018 Your Name. All rights reserved” to your website (which I will do for you). If you do your own photography, adding a watermark with your website or name on it would also be a good idea.
To blog or not to Blog?
I personally think that blogging is a great way to connect to your followers and to keep your website fresh and interesting with new material.
Whether blogging is the right thing for you depends on a couple things.
Are you selling products or services on your website?
When you are, you want people to come back to your website to check out your new awesome offerings. And blogging as a way to accomplish just that.
Will you be sending out a newsletter?
If yes, you need to find a way to receive email addresses from your followers and your beautiful blog posts might be exactly what they want to receive in their mailbox!
Will your website be the main place to go when your followers want to see what you have been up to?
If you are very active on social media, then you will probably have the most connections happening over there, but for me, I like to have my website do most of my “talking”.
Do you have enough content to keep writing blog posts?
It is important that if you commit to blogging, that you can keep up with writing new material. Two to four blog posts per month, or a weekly set day has been the sweet spot in my experience. So if you say yes to blogging, make sure that you can come up with new content.
And most importantly…do you like to write?
This should be the first question you should ask yourself. If writing is not your thing, blogging is going to be challenging and I would recommend that you stick to writing smaller social media posts.
But if you long to share your writing with the world, BLOG!
Time to write!
Things are getting real now. I hope that you took some time to write your very first blogpost, if you decided that blogging is your thing. Send me your blog via the form below or via email, and we will publish it on your website on the day of your launch!
Connect with the World
Let's connect you to the outside world!
I'm going to walk you through the steps to connect all your social media accounts to your website. The reason why I let you do this yourself rather than doing this for you is because of the privacy regarding your social media passwords.
- First log into your Squarespace account.
- In the sidebar on the left click settings -> connected accounts.
- Click on the button "Connect Accounts" and pick the social media services you want to have connected to your website.
- Follow the instructions on your screen.
- Now answer the question below.
It's time to get clear on your offerings. Wether it be products or services that you are going to offer, your sales page needs to look and feel good to both you and your customers. So really feel into how you want to present and describe what you have to offer to the world.
Since this looks different for everyone I'm just going to give you a big piece of "digital paper" and I want you to describe as detailed as possible how you want your sales page(s) set up. Make sure you send me : A write up for your customers when they first come onto your offering page. Product/service descriptions, prices, images. Links to booking software like (Acuity) if you are planning to use that, intake forms for coaching calls, etc! If you rather sent me this via email, you know where to find me!
90%of my clients will be selling products or services through their website, if you are that 10% that will not, please skip the offering submission here.
Is there anything that you haven't sent me yet throughout the course that needs to be added to your website? Now is the time to sent me the last content that you want me to add. You can use WeTransfer for content or the box below for ideas.
Think writings, links, "featured in", quotes?
Connect to Stripe
Stripe is a integrated payment program in Squarespace and in order to make use of the e-commerce (sell products or services) on your website you need to connect you bank account to Stripe. If someone orders something from your website, Stripe will then take care of the payment and transfer the money into you bank account.
If you are going to take orders through your website, you can set up stripe by following the below instructions.
- First log into your Squarespace account.
- In the sidebar on the left click settings -> payments.
- Click on the button "Connect with Stripe" and follow the instructions.
- Read up on Stripe's rules and pricing here .
- After you have connected Stripe, you can follow the same prices for Paypal if you want to be able to offer that payment option.
Put me to work!
When you have sent me everything that I need to create your website, you can schedule me in via this calendar.
Some people need a bit more time to write all the website content and get clear what it is they want to offer, and that is totally ok. Thats why I work with this calendar. So let's double check that you have sent in everything I need.
All the content reguests from Module 1 to 5.
Either your own photography shoot (preferred) or stock photos.
The text that needs to apear on every page of your website.
A complete write up + everything I mention in the sacred offerings paragraph.
You've connected your social media accounts.
You've connected your stripe and paypal account if you are going to take payments through the website.
And you have added me as a contributor.
All done? Then put me to work via the button below!!
Finishing up Week 5!
Can you feel everything coming together? Our creativity is combining and that is where the magic happens!
I'm so excited to meet again next Monday, in the last week of our journey.
If you have questions, remarks, thoughts or just want to say hi, you can use the form below.