Creativity takes courage.
— Henri Matisse

Lets take a look at our schedule for Module 1.

We will uncover your mission statement.

We will create your brand and business description.

...and we will find your business name (if you haven't already.)

My Mission Statement

When I first explored the idea of starting up my own soul business I was so enthusiastic that I wanted to share my dream with everyone. But every time I mentioned it to friends or family, I left the conversation a bit insecure.

I had a vision of what Nabalo was supposed to become, and when I closed my eyes I could see it so clearly, but I couldn’t find the words to explain my vision to other people. So I started to write down what Nabalo was standing for - Nature, Balance, Love - I wrote down my dreams, my goals, and everything I wanted to bring to this world.

In the process of putting my dreams in words I uncovered my Mission Statement.

Writing this statement helped me to focus on the core of my soul business, it helped me to gain confidence regarding my dreams and it definitely helped me to share with others why I do what I do!

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Uncover Your Mission Statement

So we're going to start our first module with getting to the core of your business.
Break in that new journal by writing your own mission statement.
Take all the time you need for this practice, keep writing until there is nothing left.  

If you need some questions to get you started:
Where does your joy comes from?
What do you believe in?
What were you born to do?


Your Business and Brand Description

Now that you have uncovered your mission, writing your business and brand description will be a whole lot easier! I want you to write down in a couple sentences - straight from the heart without thinking to much about it - what your business is about. Imagine you only have 30 seconds to explain what you do, how would you use your words?

What is the heart of your business?
What is the vibe of your brand?


Your Business Name

I'm assuming you already found your business name. If you haven't yet, please spend some time on this and really feel into a name that resonates with you on a soul level. Your intuition is your true guide here, trust it!

If you need some help, begin writing down every word associated with your business.
Or answer the below questions to kick start your brainstorming session:
What do you want your name to communicate?
Is the purpose of your business connected to the name?

Under what name are you going to create your magic?


Finishing up Module 1!

By answering the above questions you have created the framework for your business.

Now sit back and relax! I advice you to take at least three days between finishing up a module and starting with a new one. This way your creative mind can recharge and refresh before we move onto the next writing practices. 

We will meet again in Module 2, where we are going to dive into the world of Visual Style Guides!