Lets take a look at our schedule for Module 4.
We'll start with getting to the core of 'Why and for Who'
I will explain more about copyright and using visual content for your website.
To Blog or not to Blog? A question you need to think about.
Why and for Who?
Don't think, just write.
What is driving you?
Who is your ideal customer?
What are you passionate about?
Are you looking for a connection with your audience/customer?
If yes, what kind of connection?
What does your perfect workday looks like?
What’s the deal with copyright?
Copyright is a form of legal protection automatically provided to the authors of “original works of authorship,” including literary, dramatic, musical, and artistic works. U.S. copyright law generally gives the author/creator or owner of an original creative work an exclusive right to:
- Reproduce (copy) or distribute the original work to the public
- Create new works based upon the original work
- Perform or display the work publicly
Violation of one of these rights is called copyright infringement.
What types of works are protected by copyright?
Music and lyrics
Dramatic works and music
Pantomimes and choreographic works
Photographs, graphics, paintings and sculptural works
Motion pictures and other audiovisual works
Video games and computer software
So basically as soon as your idea (which is not copyrightable), is being express in a fixed form — as a digital painting, recorded song, or even scribbled on a napkin — it is automatically copyrighted if it is an original work of authorship.
Now social media has certainly caused some confusion around image rights, but copyright law is there to protect a photographer’s intellectual property and to prevent others taking the credit for their hard work. It’s great that people are now uploading their images via channels like Twitter, Facebook, Instagram and Pinterest, and we should celebrate such work by sharing/engaging with it, however it is vital to make sure the originator is credited.
In my personal opinion, sharing a info-graphic or quote picture on Facebook without giving credit is not really a big deal, we all do it every now and then. But I really advice that when you are sharing artwork like paintings, photography or poems on your social media to take the extra step and find and credit the owner.
Regarding the photography for your website, make sure that when you use your own photography, free stock photography or stock photography that you have paid for.
Do you need a disclaimer on your website?
Having a disclaimer on your website is always a good idea. Especially if you are going to be giving advice regarding health! There are lots of websites where you can create a disclaimer for free in less than a minute! You can check out the website I used by clicking here and create a disclaimer of your own.
How do you protect your own work?
When it comes to protecting your own artwork I would recommend that you always display a copyright notice like "Copyright © 2017 Your Name. All rights reserved” to your website. If you do your own photography, adding a watermark with your website or name on it would also be a good idea.
To blog or not to Blog?
I personally think that blogging is a great way to connect to your followers and to keep your website fresh and interesting with new material.
Whether blogging is the right thing for you depends on a couple things.
Are you selling products or services on your website?
When you are, you want people to come back to your website to check out your new awesome offerings. And blogging as a way to accomplish just that.
Will you be sending out a newsletter?
If yes, you need to find a way to receive email addresses from your followers and your beautiful blog posts might be exactly what they want to receive in their mailbox!
Will your website be the main place to go when your followers want to see what you have been up to?
If you are very active on social media, then you will probably have the most connections happening over there, but for me, I like to have my website do most of my “talking”.
Do you have enough content to keep writing blog posts?
It is important that if you commit to blogging, that you can keep up with writing new material. Three to four blog posts per month, or a weekly set day has been the sweet spot in my experience. So if you say yes to blogging, make sure that you can come up with new content.
And most importantly…do you like to write?
This should be the first question you should ask yourself. If writing is not your thing, blogging is going to be challenging and I would recommend that you stick to writing smaller social media posts. But if you long to share your writing with the world, BLOG!
Finishing up Module 4!
Can you feel everything coming together? This is where the magic happens!
I'm so excited to meet again in module five and share with you all my tips and tricks.