Lets take a look at our Module for week 5.
We're going to look at the do's and don't for building your brand.
Take a look at my list of favourite programs, websites and shops that can help you build your business.
This week I want to share with you some links to practice marketing magic.
Canva is the shit. Find it, bookmark it and use it.
Take a look at some of the marketing materials that would benefit your online presence below and then hop over to Canva and get creative!
Social Media headers
The consistent look and feel of a brand is key to earning the trust of your audience. Using the same eye-catchy, creative images over all your social media channels will build a connection between your readers and your brand.
Info or Quote graphics
Info graphics or Quotes are a great way to connect with your network. They are also very effective when you want to grow your following because they are easily shared by your readers.
Newsletter/Email header graphics
Use the same brand images you use on your social media when sending email or newsletters to your readers, creating a consistency and familiarity with your brand.
And create some images to promote the launch of your website. Sprinkle these around everywhere you can so that everyone knows and gets to see your magic!
Building Your brand
Building your brand takes time. There is no way around this.
Of course there are a million ways to “boost your following” and gain new followers and I do advice you to research what ways feel good to you and give them a try, but in the end it’s about building a connection, gaining trust and being authentic.
Gaining fifty new followers a day sounds awesome, but if none of them really read your blog posts or purchase your offerings, it’s pretty pointless.
So I advice you to create from the soul, stay real and invest time into building your brand.
Below are some of the ways I like to use when I invest in my brand and business.
Writing epic content for others!
Writing pieces for other websites is a great way to get your name out there! Your words will reach a new audience and hopefully this will lead to new connections.
Soul check : Only write for websites and people that resonate with you.
Let others write epic content for you!
The opposite is also a good strategy, let other people write pieces for your website. When you publish a guest article, the guest will most likely share this on their own social media which gives your website new exposure.
Soul check : Again…it has to resonate with your own work. Stay true to your own vibe.
Who doesn't like a fun giveaway?
I absolutely LOVE running giveaways! There is just something beautiful about sending gifts to people that you have never met before. If you are putting up offerings on your website it might be a good idea to run some giveaways and introduce people to your offerings in this way. If you are looking to build a bigger network, you can also ask people with a big following if you can run a giveaway on their social media!
Soul check : Always. I repeat, always send out the price to the winner.
Be generous and grateful.
This one doesn’t need a lot of explanation…we all like freebies!
So be generous, create some awesome content, pdf it and put in on your website for free. Run a discount on your offerings once in a while. Make something and just give it away to someone you connected with online. Send out some handwritten cards if that is your thing.
Soul check : Choose quality over quantity!
A monthly reminder to keep them up to date.
Sending out monthly newsletters is a great way to send a lot of information straight to your followers. If you promote your blog posts or work on social media, you have to follow their rules and regulations, and we all know that FB has a lot, but when you send out your own newsletter you can design it to your own liking.
Soul check : When someone trust you with their email address, don’t spam them!
Build trust between your brand and your readers.
Why would someone sign up for your newsletter if they can also catch your updates on social media? Make it worth their while! Create a fun little ebook or guide with a few tips or some knowledge on the topics you like to talk about and send that to them when they sign up!
Soul check : Spend time, energy and love on creating this free sign up offering.
And some tips regarding the content and material you create and share.
I always advice my clients to create a separate business profile on Facebook and keep this one “clean” and focused on your business, and not your personal life. Keep it professional, go easy on linking to the work of others, no “funny videos”, no cute puppies, keep at least 4 to 5 hours between your posts and a maximum of 4 posts a day.
How you handle your Instagram feed differs from your Facebook. Instagram is all about snapshots and seeing those “everyday” moments. You can be a bit more personal here. But still, keep it professional, don’t “repost” often, work with hashtags in your comments rather than in your accompanying text, keep at least 4 to 5 hours between your posts and a maximum of 3 posts a day. and one of the most important ones on Instagram...use high quality pictures.
The 80/20 Rule.
This rule is my motto, both on personal (80 % veggies, 20% chocolate) as on a business level!
When posting on social media : 80% information and musings, 20% offerings.
When sending out newsletters : 80% information and musings, 20% offerings.
When sharing your knowledge on your website : 80% free basic knowledge, 20% paid.
I always come back to this rule and it always works!
My "genius helpers" List
Planoly : Visually plan, manage, and schedule all your Instagram posts.
Evernote : Write your blog posts with our distractions and to keep track of all your ideas.
Creative Market : The market place for all your design assets.
Mailchimp : The email marketing tool that allows you to create a newsletter.
Adobe Creative Cloud : The best choice when Canva can't do it.
Hootsuite : Preschedule your social media posts on all platforms.
There is one extra program that I want to mention to you and it is called ConvertKit, you see Mailchimp is an amazing Newsletter program for beginners. It will let you use a good amount of features for free up until 2000 subscribers After that you will have to start paying for their services, which is normal for bigger newsletter lists.
I personally have my Newsletter run through ConvertKit, because when the time came that I has to start paying to continue their services CV is just a much better choice then MC. The opening percentage of my newsletters went up, and my list grew a lot faster since I have switched.
Convertkit lets you send automated emails in sequences, which is perfect for courses, (just like the one you are taking now!), but also for keeping up with your subscribers. CV offers a whole range of awesome tools, and is a very good investment into building your brand, so I would definitely check them out. (Click here to visit their website)
Squarespace really is the best software out there (right now) to build beautiful websites.
If you are running your website through another provider, check out what SS has to offer before you dismiss it. If you do run your website via SS, going through these basics is still very helpful. Make sure that you get everything out of monthly subscription!
When you are ready to take a look at the Squarespace Video Series, click the image and you will be directed to their site.